In this project for a sales promotion class at FIT, I conducted a thorough analysis of the promotional strategies used by two major retailers: Walgreens and Dollar General. Through a combination of market research, data analysis, and hands-on experimentation, I compared the effectiveness of their respective campaigns in driving sales and customer engagement.

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To begin, I researched each company's past promotional efforts and identified key trends and patterns in their marketing approaches. I also gathered data on their current campaigns, including the types of promotions offered (e.g. discounts, buy-one-get-one deals, free gifts with purchase) and the channels through which they were promoted (e.g. in-store signage, social media ads).

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Next, I conducted a series of experiments to test the impact of these promotions on consumer behavior. Using a variety of metrics (such as sales volume, customer retention, and social media engagement), I measured the effectiveness of each campaign in driving sales and engaging customers.

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Based on my analysis, I found that both Walgreens and Dollar General employed effective promotional strategies, but with some key differences. For example, Walgreens tended to focus more on digital promotions, while Dollar General relied heavily on in-store signage and circulars. Additionally, Walgreens' promotions tended to be more complex and targeted toward specific customer segments, while Dollar General's were more straightforward and broadly appealing.

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Overall, this project provided valuable insights into the world of sales promotion and the strategies employed by major retailers to drive sales and engage customers. It also showcased my skills in market research, data analysis, and experimentation, as well as my ability to draw meaningful conclusions from complex data sets.