During my e-commerce marketing class at FIT, I had the opportunity to explore and develop a marketing strategy for the brand ONEIRO. ONEIRO, which means "dream" in Greek, was founded in 2009 by Anthe, who has spent her entire life in hospitality. Anthe was inspired to transform the way people travel by using Mediterranean herbs, botanicals, and foods to create eco-friendly, high-end cosmetics without chemicals or hazardous components.

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Our project focused on developing a comprehensive marketing strategy for ONEIRO to increase brand awareness and boost sales. We conducted extensive market research to identify the target audience and understand their needs and preferences. We also analyzed the competitive landscape to identify opportunities and challenges.

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Based on our research, we developed a multi-channel marketing plan that included social media advertising, influencer partnerships, content marketing, and email campaigns. We also recommended optimizing the brand's e-commerce website to improve the user experience and drive conversions.

 

Overall, our project aimed to showcase ONEIRO's unique value proposition and position the brand as a leader in eco-friendly, high-end cosmetics. Through our strategy, we aimed to increase brand awareness and drive sales, ultimately helping ONEIRO achieve its business goals.