As part of my social media management and marketing internship at Cate Brown Studio, I had the opportunity to work on a project that involved creating a comprehensive marketing and sales strategy for the studio.

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To achieve this goal, I first conducted a thorough analysis of the studio's current marketing and sales approach, including their social media presence, email marketing, and website. Based on this analysis, I identified areas for improvement and developed a plan to optimize these channels for better engagement and conversion rates.

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One key aspect of the project was to identify and target the studio's ideal customer persona. To accomplish this, I conducted market research and analyzed customer data to create a detailed profile of the ideal customer. I then developed targeted messaging and content that would resonate with this persona and drive engagement and sales.

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Another important aspect of the project was to develop a cohesive brand identity and messaging strategy for the studio. To achieve this, I worked closely with the creative team to develop a brand voice and messaging that accurately represented the studio's values and mission.

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As a result of this project, Cate Brown Studio saw a significant increase in engagement and conversions across all marketing channels. The studio was able to establish a strong brand identity and messaging strategy that resonated with its ideal customer persona.

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Overall, this project provided me with valuable experience in market research, social media management, email marketing, and brand strategy development, as well as a deeper understanding of the importance of targeted messaging and customer personas in driving sales and engagement.