For my media planning class at FIT, I developed a media plan for Taco Bell, one of the most iconic fast food chains in the world. The goal of the project was to create an effective media strategy that would increase brand awareness, drive sales, and engage customers across various channels.

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To achieve these objectives, I conducted extensive research on Taco Bell's target audience, market trends, and competitors. Based on my findings, I identified several key insights that guided my media recommendations, including the need to reach millennials and Gen Z, leverage social media platforms, and create personalized and interactive experiences.

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Using these insights, I designed a multi-channel media plan that incorporated a mix of traditional and digital tactics, such as TV ads, billboards, influencer partnerships, social media campaigns, and experiential activations. I also developed a detailed media budget and timeline, as well as metrics to measure the effectiveness of the campaign.

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Overall, my Taco Bell media plan was well received by my peers and professors, and I believe it would be an effective tool for any brand looking to connect with a younger, digitally-savvy audience.