As part of my public relations course at FIT, I undertook a project to create a comprehensive PR campaign for the highly anticipated Black Panther sequel, "Wakanda Forever." The aim of this project was to showcase my skills in devising and implementing an effective public relations campaign that would generate buzz and excitement for the upcoming release.

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To start, I conducted extensive research on the Black Panther franchise, including its history, cultural significance, and audience demographics. I then analyzed the current media landscape and identified potential opportunities to promote the film through various channels, including traditional media, social media, and influencer partnerships.

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Using this information, I developed a strategic PR plan that included key messaging, target audiences, and tactics for engaging with them. I crafted press releases, media kits, and social media content that highlighted the film's themes and the cultural impact of the franchise. Additionally, I identified key influencers and partnered with them to amplify the campaign's reach and impact.

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Throughout the project, I worked collaboratively with a team of fellow students to execute the campaign and measure its success. We monitored media coverage and social media engagement, and made adjustments to our strategy as needed to ensure maximum impact.

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Overall, my Black Panther PR campaign project allowed me to showcase my skills in research, strategy development, content creation, and collaboration.