ASOS is a popular online retailer known for its trendy and affordable fashion. In today's digital age, having a strong online media presence is crucial for any brand's success, and Asos is no exception. As part of my marketing project at FIT, I focused on analyzing and improving Asos' online media presence.

​

To start, I conducted a comprehensive audit of Asos' existing social media channels, including Instagram, Twitter, Facebook, and Pinterest. This audit helped me understand Asos' current strengths and weaknesses in terms of online media. Based on my findings, I developed a detailed strategy to improve Asos' online media presence, with a particular focus on Instagram.

​

The strategy included creating engaging and visually appealing content, utilizing influencer marketing, and improving the brand's engagement with its followers. To implement this strategy, I created a content calendar and worked with a team of content creators to produce high-quality posts, stories, and reels. I also worked on improving Asos' engagement with its followers by responding to comments and messages promptly.

​

Finally, I analyzed the results of using various social media analytics tools. As a result of this project, I gained valuable experience in social media marketing, content creation, and data analysis.