For my brand management class at FIT, I explored the unique brand identity of Buffalo Exchange, a trendy fashion retailer that buys, sells, and trades used clothing and accessories. My goal was to better understand how the brand has evolved over time and how it stands out in the crowded fashion industry.

​

Through extensive research and analysis, I uncovered several key insights about the Buffalo Exchange brand. First, I discovered that the brand's emphasis on sustainability and ethical fashion practices is a major driver of customer loyalty and brand affinity. Additionally, the brand's eclectic and bohemian aesthetic resonates with a diverse range of consumers, particularly younger generations who are drawn to vintage and retro styles.

​

To showcase my findings, I created a comprehensive brand analysis report that included an overview of the brand's history, market positioning, and competitive landscape.

​

Overall, my project on Buffalo Exchange provided valuable insights into the world of fashion branding and consumer behavior. Through my research and analysis, I gained a deeper understanding of how successful brands differentiate themselves in a crowded marketplace and connect with their target audience.