In my Social Media Marketing class at FIT, I completed a project focused on analyzing the online presence of ASOS, a popular fashion retailer.

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Using a variety of tools and techniques, I conducted a comprehensive analysis of ASOS's social media platforms, including its Instagram, Facebook, Twitter, and Pinterest accounts. This involved studying metrics such as engagement rates, follower growth, and post frequency, as well as analyzing the overall tone and messaging of their content.

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Through my research, I could identify key trends and strategies that contributed to ASOS's success on social media, such as their use of user-generated content and influencer partnerships. I made recommendations for ways in which ASOS could further improve its online presence, such as by incorporating more video content and enhancing its customer engagement efforts.

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Overall, my analysis provided valuable insights into the social media marketing strategies of a major fashion brand and showed my ability to apply marketing principles and analytical skills in a real-world context.