Client Name: ASOS 

Project Name : Fashion Institute of Technology

As part of my coursework in a social media class at FIT, I created a compelling persona for ASOS that can help the brand better connect with its target audience. The persona was developed through extensive research on the brand's target market and its current social media presence.

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The persona I created for ASOS is a young, trendy, and fashion-forward individual who is always on the lookout for the latest trends and styles. They are an avid social media user who enjoys sharing their fashion choices with their followers and seeking inspiration from influencers and celebrities.

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To develop the persona, I conducted in-depth research on the brand's target market, analyzed their social media behavior and preferences, and identified the key characteristics that define them. I then created a detailed profile of the persona, including their age, gender, interests, lifestyle, and shopping habits.

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The persona I created for ASOS provides valuable insights into the brand's target audience and can help the brand create more targeted and effective social media content. By understanding the needs and preferences of its target audience, ASOS can better connect with them and build stronger relationships that lead to increased brand loyalty and sales.