This is a project I created for my Marketing class at FIT. The project was to develop a mock-up campaign that would address the current quarantine situation and inspire customers to stay active and healthy at home.

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To start, I conducted extensive research on the current situation and how it has affected people's daily routines, including their fitness habits. I also analyzed Under Armour's brand identity and previous campaigns to ensure my proposal would align with its values and goals.

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Using this research, I developed a c campaign strategy that focused on promoting the benefits of home workouts and the importance of maintaining a healthy routine during quarantine. To achieve this, I proposed a series of digital and social media ads that featured Under Armour's products and encouraged customers to share their at-home workout routines on social media using a branded hashtag.