Project Name : Fashion Institute of Technology

Our team at FIT was tasked with creating a sales promotion campaign for Tic Tac's new flavor, "Berry Adventure". Our goal was to increase awareness of the new flavor and encourage consumers to try it.

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To achieve this goal, we developed a multi-faceted campaign incorporating traditional and digital marketing tactics. We created an eye-catching point-of-purchase display that prominently featured the new flavor and highlighted its unique qualities. We also developed a social media campaign that leveraged popular platforms like Instagram and TikTok to showcase the flavor's fun and adventurous side.

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To incentivize trial, we offered a limited-time discount on the new flavor and created engaging in-store experiences that allowed consumers to sample the product and learn more about its flavor profile. We also partnered with local influencers and bloggers to help spread the word about "Berry Adventure" and generate buzz among their followers.

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Through our efforts, we could significantly increase awareness of Tic Tac's new "Berry Adventure" flavor and drive trial among our target audience.

We exceeded our goals and received positive feedback from the client. Our campaign demonstrated the power of a well-executed sales promotion to drive results and build brand awareness.