Project Name : Fashion Institute of Technology

A captivating and thought-provoking campaign for the National Institute on Drug Abuse (NIDA) in partnership with the hit HBO series, Euphoria.

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Through extensive research and a deep understanding of the target audience, I crafted a campaign that addresses the important issue of drug abuse and its impact on young adults. I created a series of compelling copy and visuals that not only educate but also engage and inspire viewers to take action.

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My campaign includes a range of tactics, such as social media posts, email newsletters, and website content that provide valuable information on drug abuse prevention, treatment, and recovery. I also incorporated interactive elements such as quizzes and polls to increase engagement and encourage users to share their experiences and thoughts on the topic.

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Collaborating with NIDA and HBO allowed me to create a campaign that is not only impactful but also authentic and true to the themes and messages of Euphoria. I am proud to have played a role in promoting important conversations and raising awareness about drug abuse through this project.