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Client Name : Joe & The Juice
Project Name : Brand Management
This is a project I created for my Brand Management class at FIT about Joe and the Juice, a trendy coffee and juice bar chain. The goal of the project was to analyze the brand and come up with recommendations to improve its overall performance and reach.
To start, I conducted extensive research on the brand's history, target market, and competitive landscape. I also analyzed their social media presence and customer reviews to gain a better understanding of their brand perception and strengths/weaknesses.
Overall, I'm really proud of the work I did on this project. It was a great opportunity to apply my brand management knowledge to a real-world scenario and develop practical solutions to improve a brand's performance.